Description
Fundraisers need to use every tool at their disposal, and savvy nonprofits are using social and behavioral techniques from neuroscience to increase their effectiveness. This session will explore a range of behavioral techniques with examples of how they influence behavior and create change. By understanding human psychology and behavioral science, nonprofits can take advantage of these techniques to create effective fundraising, marketing, and communications, as well as to craft effective programs. This session provides an introduction to this topic with examples of various principles.
What Participants Can Expect to Learn
This session is designed as an introduction to this topic and will explore concepts such as:
• How to uses nudges to influence behavior.
• How transparency changes people’s behavior.
• How anchoring techniques can lift the amount of people’s donations.
• How priming people by asking their intentions to do something, can make it more likely they will take that action.
