Nonprofit Branding Expertise

Brand and organizational strategist, marketing and fundraising expert with a 30-year track record of success. President of Red Rooster Group branding agency for 20 years.

STRATEGIST

Howard is an experienced brand strategist helping organizations to clarify their brands, reposition to achieve greater impact, and sharpen their fundraising to raise more money. His work has received numerous awards and has been published in many design books.

LEADER

Howard founded Red Rooster Group in 2001 based on his belief that nonprofit organizations need robust brands to be competitive forces for good in our society. He has led the company in completing hundreds of projects for nonprofit organizations of all kinds.

CONNECTOR

During his career, Howard founded several initiatives to help colleagues learn and connect including, TechNetNY, a speaking series on technology and marketing, Nonprofit Networking Dinners around specific topics, and Advice-Link, connecting nonprofits with consultants.

President, Red Rooster Group

Howard is an award-winning designer and brand strategist who has been helping nonprofits to improve their branding, marketing, and design for more than 20 years. Working on national and local levels, he has helped organizations define their marketing strategies, create compelling websites, launch award-winning publications, and appeal to donors.

 

Clients have included the Annie E. Casey Foundation, ConsumerReports.org, National Parkinson Foundation, National Speech & Debate Association, Partnership With Native Americans, the Tourette Association of America.

 

He is the author of a series of guides on nonprofit branding, and the founder of the Actionology Method of using behavioral science to create more effective brands, marketing campaigns, and fundraising outreach.

  • “It's always rewarding to work with smart people. Howard is one of the smartest. He's articulate, insightful, knows his stuff, is a great listener and has a big, caring heart. That's an unbeatable combination.“

    Charlie Allenson

  • “Howard is one of the few creative people who also have a solid grasp of business operations and the issues confronting nonprofits. Keeping the client's mission in mind, he develops original branding for an effective marketing and communications solution.”

    Janet Falk, President, Falk Communications

  • “Over the years Howard has consistently provided excellent work and advice. He listens closely, advises fearlessly yet tactfully, is very generous, and always exceeds my expectations.”

    Angela Nesbitt, President, Jaziri Group

  • “Howard’s support and guidance have proven invaluable in transforming our brand. While that process can prove to be quite formidable, Howard simplified the various steps needed to help us reach our goal. The response has been fantastic!”

    Viviana Litovsky, Executive Director, Westbridge Academy

  • “Howard provoked us to think deeply about our work and how we wanted to present ourselves to the world. Working with Howard is like working with a master craftsman who fundamentally knows — and very much loves — what he's doing.”

    Lisa Wixon, Director of Operations, MusiCan

  • “Howard went above and beyond with our project and took the time to really listen to what we believe in and what we wanted to achieve. Their process was strategic, creative and inventive from start to finish.”

    Meredith Barber, Senior Director of Institutional Advancement, Rising Ground

  • “Howard showed a stunning ability to quickly grasp the essence of our project and to translate that into a logo and slogan that are outstanding, lucid, and perfectly reflective of what we do.”

    Paula Caplan, Founder, Listen to a Veteran

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