Workshops on using behavioral science to inform branding, marketing, fundraising, and individual and social change can be tailored for the specific organizational needs of nonprofits, foundations, government, and corporations.
Behavioral Psychology Tactics
Using Behavioral Science to Improve Nonprofit Communications, Fundraising & Inspire People Into Action
Advances in neuroscience, human psychology, as well as behavioral science have led to insights about what motivates and persuades people to act. This session shows how nonprofits can use science to communicate more effectively.
Dollars and Sense for Donors
How Behavioral Economics Affects Donor Decision-Making
What constitutes happiness and how much happiness can someone buy?
We don’t often think of charitable donations as “buying happiness” but every dollar we donate generates some amount of happiness because it makes us feel like “heroes,” connecting our behavior with our ego.
“Knowledgeable, smart, personable, generous with knowledge.”
“Very interesting, good presenter, everyone seemed engaged.”
“I liked the interaction between the participants and the presenter.”
Past Sessions
3.4.20 Using Behavioral Economics to Accelerate Financial Policies, Innovations and Careers
Impact Capital Forum, Columbia University
10.31.19 Branding for Nonprofit Organizations
Student Marketing Association, St. Joseph’s University, Philadelphia
11.8.18 Dollars and Sense for Donors: The Behavioral Science of Philanthropy
Behavioral Economics Meetup NYC
11.8.18 Using Behavioral Science to Fuel Your Fundraising & Inspire People Into Action
Support Center, NY
10.10.18 Developing Your Case for Support
Association of Development Officers
5.7.18 Using Behavioral Science to Fuel Your Fundraising & Inspire People Into Action
Not-For-Profit Leadership Summit XVI, Tarrytown, NY
6.9.17 – 6.11.17 Marketing Leadership Course
Association of Junior Leagues International, Pittsburgh, PA
5.17.17 How to Craft an Effective Case for Support
Foundation Center, NYC
2.10.17 – 2.12.17 Marketing Leadership Course
Association of Junior Leagues International, San Antonio, TX
6.3.16 – 6.5.16 Marketing Leadership Course
Association of Junior Leagues International, Houston, TX
5.2.16 Wake Up Your Brand to Wake Up Your Donors!
Non-for-Profit Leadership Summit, Tarrytown, NY
3.20.15 Design Tips for Nonprofits
Foundation Center, New York
11.21.14 Nonprofit Branding Case Studies
NGO Impact Workshop, New York
12.1.14 Nonprofit Branding & Marketing Tips
Nonprofit Sector Resource Institute, Seton Hall University, West Orange, NJ
11.8.14 Brand Workshop
Tourette Syndrome Association, Indiana Chapter, Brownsburg, IN
11.6.14 Brand Workshop
Tourette Syndrome Association, New York Chapter, New York City
3.22.14 Brand Workshop
Tourette Syndrome Association Annual Conference, Washington, DC
3.17 – 3.18.14 UMFS Brand Launch
UMFS, Richmond, VA
3.1.14 Maintaining Your Marketing Momentum
Pratham USA Annual Conference, Dallas, TX
11.14.13 Marketing Panelist
Association of Nonprofit Specialists at the Foundation Center, NY
10.11.13 Wake Up Your Website Clinic
New York Council of Nonprofits’ Camp Finance Conference, New Paltz, NY
10.10.13 Quick Tips to Improve Your Marketing Communications
New York Council of Nonprofits’ Camp Finance Conference, New Paltz, NY
6.13.13 Branding for Your Nonprofit Organization
Jewish Federation of Greater Metrowest, NJ
5.29.13 Panelist: Intercultural Communications & Branding
NYBC Academy
4.14.13 Improving Your Marketing Communications
Horizons National Conference
3.22.13 Getting Publicity for Your Nonprofit Organization
Staten Island Not-for-Profit Association
3.14.13 Branding & Marketing for Educational Foundations
SummX – Education Foundation Summit
Utah Association of Public Schools and the American School Foundation Alliance
10.4.12 Getting Publicity for Your Nonprofit Organization
New York Council of Nonprofits’ Camp Finance Conference, New Paltz, NY
4.17.12 Brand Evaluation Workshop
United Way of Westchester, White Plains, NY
2.29.12 Brand Evaluation Webinar
Center for Non-Profits, NJ
10.6.11 Brand Evaluation Workshop
Baruch College School of Public Affairs, Center for Nonprofit Strategy and Management
8.11.11 Explaining Your Learning Model | For Express Innovation Program Participants
The Jewish Education Project’s Summer Institute
7.14.11 Wake Up Your Brand Webinar
Philanthropy Journal
4.25.11 10 Ways to Wake Up Your Nonprofit Brand
Gotham Networking Group
2.16.11 Websites That Work Webinar
New Jersey Center for Non-Profits
2.4.11 Nonprofit Branding, Marketing & Promotion
Tony Martignetti Nonprofit Radio
12.8.10 Making Yourself Memorable
New Jersey Non-Profit Conference
12.7.10 The Brand’s Role in Fundraising
Fundraising Panel Discussion
11.30.10 Fundraising Insight for Your Nonprofit
Panel Discussion at the Support Center for Nonprofit Management
10.27.10 Websites that Work
Ventureneer Webinar
10.26.10 Wake Up Your Brand!
Ventureneer Webinar
10.21.10 Creating an Effective Marketing Plan
NYC FastTrac GrowthVenture Class
8.25.10 Wake Up Your Brand!
The Center for Nonprofit Resources, Toledo, Ohio
6.11.10 Websites that Work
United Way of Westchester, Putnam
4.15.10 Branding for Nonprofits
National Council of Nonprofits
3.18.10 Marketing on a Shoestring
Foundation Center, NY
11.12.09 Websites that Work
United Way of Westchester, White Plains
10.21.09 It Just Starts With Your Logo
Brooklyn Creative League
10.20.09 Promoting Your Fundraising Event
Support Center for Nonprofit Management
10.6.09 Wake Up Your Brand!
Ventureneer Webinar
9.30.09 Branding for Nonprofits
Support Center for Nonprofit Management
6.3.09 Branding & Your Fundraising Event
Connecticut Association of Nonprofits, New Haven
6.2.09 Websites That Work
Support Center for Nonprofit Management
2.25.09 Branding & Your Fundraising Event
Connecticut Association of Nonprofits, Hartford
6.24.08 100 Habits of Successful Graphic Designers Book Discussion
Spark Design Group
6.17.08 Branding & Your Fundraising Event
New Jersey/New York Fundraising Conference
2.23.08 Proposals & Negotiating to Seal the Dealt
Organizer and Presenter, Spark Bootcamp
10.30.07 The Art of Collaboration (panelist)
Spark Design Group
6.26.07 Tracking Your Jobs and Finances for Designers
Spark Design Group
1.10.05 Branding for Small Businesses and Nonprofits
The Executive Forum
11.23.04 Marketing for Small Businesses
Staten Island Economic Development Council
4.1.04 Branding for Nonprofits
Marketing Your Nonprofit in a Tight Economy Conference
10.10.03 Business Lessons for Designers
Fashion Institue of Technology
10.10.03 Branding & Establishing Your Organization Identity
Marketing Your Nonprofit in a Tight Economy Summit
9.12.03 Establishing Workflow Procedures
New York University
3.20.03 Working with Clients
Pratt Institute
9.10.02 The Typography of Identity Design
Parsons School of Design
1.5.02 Marketing for Small Businesses
The New York Digital Video Show
10.21.89 Green Design
Jersey Shore Public Relations & Advertising Association
“Howard gave a very detailed, compelling and accessible presentation on branding for freelancers, small businesses and nonprofit organizations. Along with producing a very effective presentation, he engaged the group and offered valuable tips as take-aways.”
Alan Siege, Founder, Small Business Management Consulting